The mug is from Bozell PR (aka Bozell Worldwide) which, in the 1990s, was one of the country’s largest PR agencies. It was later absorbed into another agency.
I was hired by the Chicago Bozell office in November, 1989. Over the next five years I worked on accounts such as Harley-Davidson, DirecTV, the National Pork Producers Council and, my favorite, Quilted Northern Bathroom Tissue, for which I helped create the Quilted Northern Bathroom Survey.
Promoting bathroom trivia (“25 percent of those surveyed admit they have used personal items — such as toothbrushes, combs or makeup — in other people’s bathrooms without permission”) was trivial compared to the fact that I met my future wife, Jeanne, at Bozell.
We started dating a few months after I came to the agency and things moved quickly.
You know all those cliches in romantic comedies; surreptitious hand holding in crowded elevators, stealing kisses when the couple are alone in the elevator headed to the office?
We invented those!
Our relationship was a secret to almost everyone we worked with until it was time to invite them to the wedding, September 5, 1992.
There is no one I’d rather be under house arrest with.
This is the last of the series on mugs. I’m looking for ideas for a new project.
Since it looks like the shutdown might be with us for a while, should I lead a stroll through my record collection?
Thanks for reading.
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Recruiting psychologist Dr. Joyce Brothers to comment on “bathroom behavior” helped make the Quilted Northern survey successful, much to the annoyance of newspaper columnists who couldn’t resist writing about how much they hated it. They failed to understand that was exactly what we’d hoped they would do.
I consider the survey my greatest PR legacy. This infographic is from a recent edition